Should You Hire Someone to Write Your Blog?

TL;DR: Don't use AI to write your blog, it reads as duplicate content to Google and can actively hurt your site. You've got two real options: write it yourself if you can commit the time and have the writing skills, or hire a pro who builds posts around what your actual clients are googling. If you hire someone, make sure they're researching real questions and following a proven format, not just running your topic through ChatGPT. Either way, a well-written blog builds your rankings and positions you as the expert in your field.

If you keep hearing that your business needs a blog, you are not alone. And if you are sitting there wondering whether you should write it yourself, hire someone to write your blog, or just let ChatGPT handle it, I want to stop you right there before you make a decision that actually hurts you.

I have been doing copywriting and SEO work for small businesses for years, and lately those two things have become impossible to separate. Blog posts are one of the biggest levers you have for both SEO and AEO, which is how AI tools like ChatGPT and Google's AI Overviews decide who to recommend. So this is not a small decision. It is one of the most important marketing choices you will make this year.

Let me walk you through what actually works, what does not, and how to know which path is right for you.

Why This Question Matters More Than You Think

A blog is not just a place to post your thoughts. It is how Google decides whether your website is trustworthy, current, and worth showing to people searching for what you offer. It is also how AI tools decide whether to mention your business when someone asks a question in your industry.

That means the way your blog gets written matters just as much as whether you have one at all.

The One Thing You Need to Stop Doing Right Now

I am going to be blunt about this because it matters. If you are using AI to generate your blog posts, you need to stop.

This is a hill I am willing to die on.

Here is why. AI tools like ChatGPT are not creating new information. They are pulling from things that already exist on the internet and reshaping them into something that sounds new. To Google, that content often reads as duplicated. And Google does not like duplicated content. At all.

I have seen this play out firsthand. I had a client who never wrote their own blogs. Instead, they would tell ChatGPT something like, "I need a blog post about mental health," and ChatGPT would spit one out. We would post it for them of course, because we were hired to maintain their website for them. And it never helped their website grow. If anything, it hurt their website health.

That is the part people do not expect. They think AI content is at least neutral, like it is doing nothing. But it can actively work against you. You are not just wasting your time. You could be undoing progress you already made.

So if you take one thing away from this post, let it be this: do not use AI to write your blog content.

Your Two Real Options: Write It Yourself or Hire Someone to Write Your Blog

Once AI is off the table, you are left with two real choices. Write it yourself, or hire a professional.

Neither one is wrong. It depends on your time, your skill level, and how serious you are about this actually working.

Option One: Write It Yourself

This absolutely works, but only if you can commit to it.

In my own business, we pencil out time every single week to write two blog posts. It takes us about an hour total. We would love to post more, but two a week is what fits into our schedule right now, and we stick to it.

If you are comfortable writing, understand the format blog posts need to follow, and can actually protect that time on your calendar every week, doing it yourself is a great option. The key word there is protect. A blog you write once and forget about will not do much for you. Consistency is what builds the trust signals Google and AI tools are looking for.

If you are not confident in your writing, or you are not familiar with the structure that helps a post actually rank, that is when option two makes a lot more sense.

Option Two: Hire Someone to Write Your Blog

This is where it is absolutely worth the investment, and I say that as someone who does this work for clients every week.

When you hire a professional blog writer, you are not just paying for someone to type words on a page.

You are paying for:

• Research into what your ideal clients are actually typing into Google

• A structure and format proven to rank

• Your time back, since this stops being something you have to squeeze into your week

• Credibility, because a well written, well optimized blog positions you as the expert in your field, not just another business with a website

Here is how we do it for our clients, and honestly, I think this is the bar every agency or freelancer should be held to. We start by figuring out what your ideal clients are actively googling right now. From there, we build around five core questions that support the main thing your blog post is trying to answer. Then we hop on a call with you, and we record and transcribe the entire thing.

That call usually takes about an hour. From that single hour, we write somewhere between eight and ten blog posts.

The reason this works is because we are using your words, not ours. We are not using our own knowledge or making things up. We are using your knowledge and simply formatting it the right way so it actually ranks. That is the difference between a blog post that sits on your website doing nothing and one that brings people in.

How to Know If You Are Hiring the Right Person

If you decide to hire someone to write your blog, do not just take their word for it. Push. Ask questions. Investigate their process.

Remember, anyone can open ChatGPT, type in a topic, and hand you back a formatted post. That is not a service worth paying for. That is a scam dressed up as a service, and it will hurt you more than it helps you.

Red Flags to Watch For

• They cannot clearly explain their writing process

• They cannot tell you how they decide what topics or questions to cover

• Posts come back fast with no research phase or client conversation involved

• The writing feels generic or could apply to any business in your industry

Green Flags That Mean They Actually Know What They Are Doing

• They actively research what your specific clients are asking and searching for

• They build their posts around real questions your audience has

• They have a clear, repeatable format they follow for every post

• They are focused on SEO and ranking, not just filling space on your blog page

• They can explain exactly how a post is built from start to finish

Use this list as your own personal checklist. Compare any agency or freelancer against it. If they cannot meet these standards, that is a problem, and it is a big one.

So, Should You Hire Someone to Write Your Blog?

Here is the bottom line. You need a blog. That part is not up for debate. The real question is how it gets written.

Skip the AI shortcut. It is not actually a shortcut, it is a setback.

If you have the time, the writing skill, and the discipline to stay consistent, write it yourself. If you do not, hire someone to write your blog who actually researches your clients, builds posts around real questions, and follows a proven format. That investment pays you back in rankings, credibility, and a website that finally works as hard as you do.

So, What's Next?

If something in here struck a chord and you need to talk it out with a professional, free of charge, you can pick our brain. We won't sales pitch you. We will answer your questions honestly. You can call or text us at (480) 559-5757 or email us at info@thestewardsink.com