How Much Does AEO Cost? Here's What It Actually Includes
- The Steward's Ink
- 4 days ago
- 5 min read
TL;DR - AEO costs $800 a month and includes two blog posts a week, research into what your ideal client is actually searching, and a short interview with you so the content is built from your real expertise instead of AI guesses. Skipping the human part backfires because AI tools treat AI generated content as a duplicate, not original expertise. One client saw a 400% jump in AI visibility after we switched their site to original, human written content.

If you just typed "how much does AEO cost" into Google, you are already ahead of most business owners we talk to. We launched our AEO package on June 1st, and almost everyone we mention it to has never heard the term before. Most people know what SEO is, even if just barely. AEO is still new territory, which means there is a lot of confusion, and unfortunately, a lot of room for agencies to overcharge or oversell something they do not fully understand themselves.
So let's clear it up. AEO stands for Answer Engine Optimization. It is the practice of structuring your website and content so that AI platforms like ChatGPT, Perplexity, and Google's AI overviews can actually find, understand, and recommend your business. SEO gets you found on Google. AEO gets you found by AI.
Here is what it actually costs, what it actually includes, and why the price matters less than what is behind it.
So How Much Does AEO Cost, Exactly?
Right now we offer one straightforward AEO package. It is $800 per month, and here is exactly what that includes.
We write two blog posts a week for your website. That is the minimum we recommend if you actually want to see results from AEO. You are welcome to do more, but two per week is the floor, not the ceiling.
Before we write anything, we do the research. We dig into what your ideal client is actually typing into Google and asking AI platforms. We find the top ten questions they are searching for answers to.
From there, we take about an hour of your time. We ask you five questions tied directly to what your ideal clients are searching for, essentially interviewing you. We record and transcribe that conversation, and your blog post gets written using your actual words, your actual expertise, and your actual voice.
If you pair the AEO package with one of our web update packages, we knock $50 off, bringing it down to $750.
That one hour a month is the most important part of this whole process, and I will explain why in a minute.
Why the Interview Process Matters More Than the Price Tag
Here is the part most agencies will not tell you. AI does not create new information. It pulls from what already exists on the internet. So when an AI tool crawls your website to decide whether to recommend you, it is looking at your content and comparing it to everything else out there.
If your content was generated by AI, it is not original. It is a remix of things that already existed somewhere else. AI sees that as a duplicate, not as expertise. So even if your site looks polished and reads fine, AI has no real reason to recommend you over the next business with the same AI-generated copy.
This is exactly why we built our process around the interview. We are not asking AI to guess what you know. We are asking you directly, recording your real answers, and turning that into content that is genuinely yours. That originality is the entire point. It is the difference between a website that blends in and one that actually gets recommended.
A Real Example of What This Looks Like
We had a client who built their own website without any real SEO foundation, let alone AEO. We came in and rebuilt things from the ground up. We interviewed them on their messaging, rewrote their website copy from scratch, and made sure everything reflected their actual expertise instead of generic industry language.
The result was a 400% increase in their AI visibility. They started showing up in AI recommendations and generating real leads directly from AI platforms, simply because their content was finally speaking in their own voice instead of sounding like everyone else in their industry.
That is the kind of result AEO is supposed to deliver. Not just more traffic, but the right kind of visibility, in the places your future clients are actually looking.
A Warning About How Some Agencies Are Doing This
Here is something I have noticed, and I will be honest about it. We have had clients come to us after leaving bigger marketing agencies, and a common thread keeps showing up. Their entire marketing machine, including their blog content and AEO efforts, was being run almost entirely through AI tools like Claude or ChatGPT, with little to no human input.
They were confused about why it was not working. The answer is simple once you understand how AI actually operates. If your content is AI generated, and it is being crawled by AI looking for original expertise, it is going to read as a duplicate of something that already exists. It cannot recommend you as the expert if your content does not actually sound like an expert wrote it.
So if any agency is charging you for AEO and their entire process is running your marketing through AI without any real human interview or original input from you, you are getting ripped off, regardless of the price they quote you. The dollar amount is not the problem. The lack of original, human-sourced content is.
What to Actually Look for When Comparing AEO Pricing
If you are still wondering how much AEO should cost, here are the questions worth asking before you sign with any agency.
Are they writing original content based on your actual expertise, or running it through AI?
Are they doing real research into what your ideal client is searching for, or guessing?
Is there a clear minimum output, like a set number of posts per week, or is it vague?
Can they show you a real before-and-after result, not just a promise?
If an agency cannot answer these clearly, that is worth paying attention to.
Where to Go From Here
If you are a small business owner whose marketing is not performing the way it should, you do not have to figure this out alone, and you do not have to guess whether AEO is the missing piece.
You are welcome to reach out and book a call with us directly. If you prefer something more casual, you can text or call us at (480) 559-5757. And if you want a clear, honest picture of exactly what your website and marketing are missing, we offer a free in-depth marketing analysis. It is a minimum ten page report paired with an easy to read one page summary that lays out your next steps in plain language.
Whatever feels like the right first step for you, we are happy to meet you there.




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